Content Creation 101: Starting from Scratch
So, you’ve got a brand, but when it comes to content, your camera roll’s looking a little… empty. Don’t worry, you’re not alone! Every business starts somewhere. Even if you’re starting with very little, you can create scroll-stopping content that’s true to your brand without breaking the bank or your brain. Let’s dive into some simple steps and tools to help you build your content library.
Leverage Quality Stock Photos
When you’re short on content, stock photos are a lifesaver. Websites like Unsplash offer free, high-quality images that can align with your brand’s aesthetic. For something even more tailored, check out Dupe, which offers iPhone-shot stock photos that feel authentic and relatable. These are perfect for brands that want a polished yet approachable vibe.
Stage Your Own Photos
Well-staged iPhone photos cost nothing and can elevate your socials instantly. Use natural light, declutter your background, and focus on creating a clean, intentional setup. Flat lays, behind-the-scenes shots, or even quick snaps of your workspace can go a long way. Bonus points if you incorporate your brand’s colors or products for consistency.
Get Inspired with ChatGPT
When you’re stuck for ideas, tools like ChatGPT can spark creativity. Whether you need caption inspiration, blog topics, or ideas for a content series, this AI tool is a game-changer. But here’s the key: always make your copy sound like you. AI can provide a solid foundation, but your unique voice is what makes your brand stand out.
Design in Canva
Canva is the ultimate multitasker for content creation. Whether you’re making Instagram reels, carousels, or stories, Canva’s templates are heavily design-based but fully customizable to your brand’s colors, fonts, and style. A few tweaks, and you’ve got professional-looking content that feels 100% you.
Keep It Simple
Creating content doesn’t have to be difficult. Start small and build from there. A few great photos, a handful of branded templates, and a sprinkle of authentic captions can work wonders. Remember, consistency matters more than perfection.
Work With A Professional
Feeling overwhelmed or unsure where to start? Hiring a professional can make all the difference. If you’re not ready to fully hire out your social media management, I offer VIP Days where we can get your brand aligned and ready to shine. Learn more about VIP days by contacting me here.
Building your content library is a process, but it doesn’t have to be overwhelming. With tools like Dupephoto, Unsplash, ChatGPT, and Canva (plus a little iPhone magic) you can create content that feels authentic, professional, and aligned with your brand. Start with what you have, lean into creativity, and most importantly, have fun with it!