Brands That Are Killing It in Marketing (and Why I Love Them)
As a marketer and content creator, I’m always on the lookout for brands that are doing something special with their marketing. It’s inspiring to see how different companies capture attention, engage their audience, and create memorable content. Today, I’m sharing a few of my favorite brands that I follow and engage with constantly because of the quality of their content. Let’s dive in!
Poppi Soda
Poppi’s marketing is as refreshing as their drinks. Their visuals are absolutely iconic—sleek, modern, and bold enough to stand out on the shelves. What really gets me, though, is how they announce new products and flavors. Every campaign feels fresh and creative, and they’ve mastered the art of teasing just enough to keep their audience intrigued. Poppi’s branding is cohesive yet dynamic, making them one of the most visually memorable brands out there.
Sweet Loren’s
If you’re not following Sweet Loren’s on TikTok, you’re missing out! They’re one of my favorite cookie brands, not just for their delicious products but also for their innovative advertising. Their TikTok presence is consistent, and while not every video goes viral, they’ve built a loyal core following. That’s what every brand needs—a dedicated audience who keeps coming back for more. Sweet Loren’s isn’t afraid to try new trends and experiment with content, and it shows in the fun, relatable vibe they’ve cultivated.
COSI Science
Okay, I might be a little biased here because my brother works at COSI and creates their video content, but they are seriously crushing it! Their recent series answering dinosaur questions is a hit. I mean, who wouldn’t want to know why T-Rex arms are so short? Their ability to make science engaging and accessible appeals to such a wide audience. Plus, they’re making waves on TikTok — one of their recent videos hit 2 million views! I’m beyond proud of the work they’re doing to make science fun and approachable.
Nutter Butter
Nutter Butters TikTok presence is a recipe for chaos… and I’m obsessed. Their content might not make sense at first glance, but that’s exactly why it works. They’ve embraced the Gen-Z viewer with unhinged, brainrot-style advertising that’s hilariously unpredictable. It’s a masterclass in leaning into your audience’s humor and building a brand voice that’s weird, wonderful, and unforgettable.
These brands are proof that there’s no one-size-fits-all approach to marketing. Whether it’s through bold visuals, consistent social presence, engaging storytelling, or pure chaos, each of these companies has found a way to connect with their audience in a meaningful way.